Real Estate Myths About Buying or Selling in January—Debunked
Michael Gonzalez
Broker/Owner
Broker/Owner
January often gets a bad reputation in real estate. Many buyers and sellers believe the market is “slow,” that no one is looking, or that it’s a waste of time to list or shop for a home at the start of the year. But in reality, January can be one of the most strategic times to buy or sell—especially for those who understand how the market truly works.
Let’s debunk some of the most common January real estate myths and uncover the truth behind early-year home buying and selling.
Myth #1: “No One Is Buying or Selling in January”
The Truth:
While activity may dip slightly after the holidays, serious buyers and sellers are absolutely active in January.
Buyers searching in January are often:
Pre-approved and motivated
Relocating for work or lifestyle changes
Ready to act quickly
Sellers listing in January face less competition, which can work strongly in their favor.
Myth #2: “Homes Sell for Less in January”
The Truth:
Homes don’t automatically sell for less just because it’s January.
In fact:
Lower inventory can lead to stronger pricing
Motivated buyers are more likely to submit solid offers
Well-priced homes often move quickly
Pricing depends far more on condition, location, and market trends than the calendar.
Myth #3: “Spring Is Always a Better Time to List”
The Truth:
Spring is popular—but that popularity comes with heavy competition.
Listing in January means:
Fewer homes competing for buyer attention
More exposure per listing
Buyers who need to move now, not later
January sellers often benefit from standing out rather than blending in.
Myth #4: “January Buyers Are Just Browsing”
The Truth:
January buyers are typically very serious.
Many have:
New-year goals to buy a home
Job transfers or lease deadlines
Financial readiness after year-end planning
These buyers aren’t window-shopping—they’re planning their next move.
Myth #5: “It’s Too Cold or Dreary to Show a Home”
The Truth:
January showings can actually work in your favor.
Homes feel:
Cozy and inviting
Lived-in and comfortable
Easy to showcase with warm lighting and décor
A well-staged home can shine just as much—if not more—during the winter months.
Myth #6: “Mortgage Rates Are Always Worse in January”
The Truth:
Mortgage rates fluctuate year-round and are influenced by economic factors—not the season.
January buyers often:
Lock rates early
Avoid spring competition
Have time to negotiate and plan
Working with a knowledgeable lender is far more important than timing alone.
Myth #7: “You Should Wait Until Later in the Year”
The Truth:
Waiting can sometimes mean:
More competition
Higher prices
Less negotiating power
For many buyers and sellers, January offers clarity, motivation, and opportunity.
